Viviana Faga & Doug Landis, Emergence Capital

Emergence Capital is one of the world’s leading enterprise Saas VC funds – with 7 exits in excess of $500m including Salesforce, SuccessFactors & Box.

Doug and Viv joined Emergence - as Growth Partner and Operating Partner respectively - to share their expertise in delivering successful go-to-market and growth strategies at companies like Salesforce and Box.

They discuss: 

• How to prioritise & dominate your target verticals
• Why you should hire a marketing lead before you invest in sales expertise
• How to create a new software category for your business
• How to build harmony & efficiency between your sales & marketing teams
• Customer Success teams: why they're as important as sales/marketing yet often undervalued at startups 

For more insights into Emergence Capital check out https://www.emcap.com & for advice on hiring world class talent for startups & scaleups head over to http://alpinasearch.com