How to build a data-driven SaaS scaleup, a learning culture, & a new product category

Roope Heinila is the CEO at Smarp – a saas scaleup disrupting the global market for employee engagement and communications.

We explored Roope's learnings during a difficult first 18 months as an entrepreneur a decade ago, when only his Granny's loan enabled the company to survive!

We examined the rationale for Smarp's pivot from edtech to employee engagement and advocacy.

And we discussed how Smarp has developed and prioritised a learning culture across the entire organisation.

Finally, we discussed the dramatic changes resulting from the covid pandemic - with organisations needing to find an effective and targeted way to communicate with globally dispersed workforces in a targeted manner - which have massively increased demand for Smarp's solution from large international enterprises like Amazon and the "Big Four" consulting firms.

For more insights into Smarp check out https://smarp.com/ and for guidance on hiring stellar executive talent for saas startups and scaleups head over to https://alpinasearch.com/