Sampo Hietanen - the founding CEO at MaaS Global - is delivering a revolution in transportation!

MaaS Global - who’ve raised €50m in funding from various VCs and corporate investors including Nordic Ninja, Mitsubishi & Toyota  - are the world’s first “mobility as a service company” offering a paradigm change in transport services. 

Sampo discusses


  • The challenges of creating a category from scratch - especially when your product is dependent on your partners 
  • How MaaS Global is overcoming resistance from powerful incumbents
  • Why persuading people to give up their car is the biggest question for our planet’s sustainable economic growth in the next few decades 
  • The mistakes he’s made in hanging onto some employees for too long - especially as the company began to scale and some individuals struggled to cope  
  • The fun and challenge of a truly diverse culture: 24 nationalities in a single office!
  • Why “trust is the new oil”


For more insights into mobility as a service check out & for advice on hiring world class talent for start-ups and scale-ups head over to

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