Sakari Pihlava: have 18 months runway when you pivot - or your business is doomed!

Sakari Pihlava is a General Partner @ Vendep Capital investing in European B2B SaaS ventures. We explored:

The advantages of product-led growth strategies versus marketing-led strategies

How to identify consumer-like customer segments who can help generate hockey stick growth for B2B Saas ventures

How to pivot effectively:

• Pivots should never be incremental - they must be significant strategic shifts 

• Whenever you pivot, you must ensure you've 18 months runway - otherwise your business is doomed!

For more insights into Vendep Capital head over to https://www.vendep.com & for advice on hiring stellar senior talent for your B2B SaaS venture check out https://alpinasearch.com