Martin Adams is the CEO & Co-Founder at Codec who’s Audience Intelligence Platform enables marketing decisions to be driven by data & evidence, rather than instinct.

Codec were the winners of the Best Artificial Intelligence Product in Marketing at CognitionX 2019 and they’re backed by some of the world's largest investors including 500 Startups & Telefonica.

Martin discusses:

  • Leaving his 1st startup to immerse himself in IP law & social networking at Harvard, the birthplace of Facebook 
  • His obsession for using social data to drive creative and strategic decisions
  • Consistently taking a contrarian approach to the market - even when this initially puzzled many potential investors
  • Being highly selective in bringing in investors who support Codec's vision & are able to contribute strategically as well as financially 

For more insights into next generation audience intelligence check out & for advice on hiring exceptional executive talent for B2B software & SaaS scale-ups head over to


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