Mark Roberge is the MD @ Stage 2 Capital, Prof @ HarvardHBS, former CRO @ HubSpot & author of best seller "The Sales Acceleration Formula"

We explored:

  • Lessons from the 2008/2009 crisis & the bold decisions business leaders must make in 2020
  • The premature obsession with revenue growth versus go-to-market fit & customer retention
  • How to hire a CRO with the ability to deliver SUSTAINABLE revenue growth 
  • The data required to ascertain if you truly have go-to-market fit
  • How “group film reviews” can help businesses uncover strategies to navigate the COVID19 crisis
  • How to deliver sustainable differentiation through network effects, algorithmic differentiation & an ecosystem of deeply embedded partners 

 For more insights into Stage 2 Capital check out & for advice on hiring world class talent for B2B start-ups & scale-ups head over to

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