Jul 22nd, 2019
Mark Roberge is a senior lecturer at Harvard Business School, former CRO at Hubspot, Author of Best Seller "The Sales Acceleration Formula" and Founding Partner at Stage 2 Ventures – a new VC fund leveraging go-to-market expertise from the world's most successful software/SaaS ventures to support sustainable revenue growth in B2B start-ups.
Mark’s also a regular on the conference circuit - his session was the highest-rated talk at SaaStr 2019!
Mark discusses in detail:
- His framework to drive sustainable SaaS revenue growth comprising 3 stages: product-market fit, go-to-market fit and – finally – “growth and moat”
- His belief that the headlong pursuit of revenue growth – ignoring customer value creation, churn, and revenue retention – damages many tech ventures
- How to ensure you have trueproduct–market fit and continuing customer success - month after month, quarter after quarter!
- Why churn is a “silent killer” and why business leaders must quickly identify, and track, leading indicators for churn and customer success